The Effect of Relational Constructs on Relationship PERFORMANCE: DOES DURATION MATTER? PETER C. VERHOEF, PHILIP HANS FRANSES, JANNY C. HOEKSTRA ERASMUS RESEARCH INSTITUTE OF MANAGEMENT REPORT SERIES RESEARCH IN MANAGEMENT BIBLIOGRAPHIC DATA AND CLASSIFICATIONS

Changing Perceptions and Changing Behavior in Customer Relationships Peter C. Verhoef, Philip Hans Franses, Bas Donkers Erasmus Research Institute of Management Report Series Research in Management Bibliographic Data and Classifications

We formulate a theoretical model in which we postulate that if a customers' behavior is perceived as not optimal, customers will adjust this behavior based on their current satisfaction and payment equity. Furthermore, customers will also include new experiences. In our empirical study we particularly investigate customer referrals and the amount of services purchased. Our results show positive...

Econometric Analysis of the Market Share Attraction Model Dennis Fok, Philip Hans Franses and Richard Paap Erasmus Research Institute of Management Report Series Research in Management Bibliographic Data and Classifications

Market share attraction models are useful tools for analyzing competitive structures. The models can be used to infer cross-effects of marketing-mix variables, but also the own effects can be adequately estimated while conditioning on competitive reactions. Important features of attraction models are that they incorporate that market shares sum to unity and that the market shares of individual ...

Informed Option Trading Strategies: the Impact on the Underlying Price Process Cyriel De Jong Erasmus Research Institute of Management Report Series Research in Management Bibliographic Data and Classifications

ERIM Report Series reference number ERS-2001-55-F&A Publication September 2001 Number of pages 31 Email address corresponding author [email protected] Address Erasmus Research Institute of Management (ERIM) Rotterdam School of Management / Faculteit Bedrijfskunde Erasmus Universiteit Rotterdam P.O. Box 1738 3000 DR Rotterdam, The Netherlands Phone: + 31 10 408 1182 Fax: + 31 10 408 9640 Email: i...

Bergh, U. Kaymak Erasmus Research Institute of Management Report Series Research in Management Bibliographic Data and Classifications

Resource-based Perspective Ernst Verwaal and Bas Donkers Erasmus Research Institute of Management Report Series Research in Management Bibliographic Data and Classifications

This paper presents a unifying theory, explaining the different relationships between firm size and export intensity that have been found in previous studies. We propose that transaction costs economies and different types of resources induce a moderating effect on the firm size and export intensity relationship. Data on international businesses in the Netherlands are used to test the theoretic...